Microsoft attempts to solve the Windows Phone app problem with web apps

Microsoft has had to suffer complaints surrounding an issue since Windows Phone originally launched back in 2022 - non enough official apps. It's true the platform is notwithstanding missing a number of official solutions, simply since Windows Telephone 8 was released, support has slowly been growing at a tedious, but steady charge per unit. The Windows Phone Store now has more than 160,000 apps.

We've seen banks, mobile operators, broadcasters and more pop on to the Windows Phone Store, just in that location'due south ever that i app you need simply it'south merely non at that place (and there's no decent third-party alternative). Microsoft is looking to address this problem past packaging mobile websites and packaging them every bit web apps.

You'll notice official apps appearing from the developer "Microsoft WebApps." Brands include SouthWest Airlines, Booking.com, TMZ, Lowe's, and the Food Network. The webapps themselves are simply mobile versions of said websites packaged into a Windows Phone experience. Here's how Microsoft explains the WebApps team:

"We are helping people access great mobile experiences on Windows Phone past creating pinnable Web Apps that show upwardly in the app list. These are not a replacement for native apps. In most cases we promise that usage of the Spider web App will encourage the ISV to publish its ain native app."

The above quote makes information technology clear that Microsoft is not ready out to replace official, native apps, but the plan is to encourage developers to go on-lath and start building content. This latest move suggests a land of desperation for Microsoft regarding its app result.

It'south an interesting fashion to bring official brands to the store. We're not sure how this will be received by the community since Windows Phone consumers generally favour true, native experiences. That said, it'southward practiced to run into Redmond attempting new techniques.

Caput on over to the Windows Telephone Shop to check out the availabe spider web apps.

via: ZDNet

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